Eliott
Ezzedine

Above the 2% benchmark for an account this size.

It's the calculation agencies and casting tools use. Compare it with athletes who have as many followers.

Average of the last 12 posts. Shares and saves aren't counted, Instagram only shows them to the account owner, so this figure is a floor.

Above the 4% benchmark for an account this size.

It's what your brand can expect from appearing in their posts: how the people actually reached react, followers or not.

Average of the last 12 posts, read from the connected Instagram account. 5% means 5 reactions for every 100 people reached.